MARKETING LEADERSHIP SUMMIT
February 20 – 22, 2019
Inspiration. Innovation. Commerce
The explosion of marketing technology presents tourism marketers with newfound challenges and enormous opportunities. The Marketing Leadership Summit will connect destination marketers with the products, services, people and ideas that will help them thrive in a rapidly evolving and highly competitive global marketplace.
The summit will feature a robust educational program focusing on the trends and technologies that will transform tourism marketing in the next three to five years.
Gaylord Palms Resort & Convention Center
The 4-star Gaylord Palms offers live nightly entertainment, a waterslide and separate children’s and adults swimming pools. The hotel also features a sand beach play area, waterfalls and on-site boutique shops. Elegant gardens and a full-service spa are available and the spacious rooms provide views of the city or atriums.
WHAT ARE THEY SAYING?
“In todays rapidly evolving marketplace it is really important for tourism marketers to take a step back and look at the marketing tools and technologies that are going to impact travel planning 3-5 years down the road.” -Rob Torres, Managing Director Travel, Google
“I look forward to a thought-provoking, inspiring conference focused on the trends and technologies that are going to impact destination marketers in the next three to five years.” -Steve Hayes, President and CEO of Visit Pensacola
“This is a can’t miss event for destination markers! A forum to gain and share cutting edge insights along with dedicated time with topical experts to brainstorm innovative ideas to move our business strategy forward.” – Scott Schult, Executive Vice President, Visit Myrtle Beach
2019 AGENDA OVERVIEW
Wednesday February 20, 2019
12:00 pm -2:30 pm
2:30 pm – 3:00 pm
Welcome & Orientation
3:00 pm – 4:00 pm
4:30 pm – 6:00 pm
Thursday, February 21, 2019
Networking Continental Breakfast
9:00 am – 10:30 am
10:45 am – 12:00 pm
12:15 pm – 2:30 pm
Lunch & Keynote
3:00 pm – 4:15 pm
4:30 pm – 5:30 pm
Friday, February 22, 2019
Networking Continental Breakfast
9:00 am – 10:30 am
10: 45 am – 12:15 pm
Matt Zito, managing partner of Travel Startups Incubator, and a panel of travel marketing entrepreneurs “Destination Travel Innovation: What’s Happening Now, What’s Next and How DMOs Can Leverage It.”
Rick Calvert, CEO of TBEX, will lead a panel of some of the world’s top travel influencers to discuss the future of travel media, the business side of influencer marketing and how destination marketers can incorporate travel influencers in their marketing plans.
Sarah Quinlan, group head and senior vice president of market insights at MasterCard Advisors, “The Experiential Economy: How to Successfully Use Data Analytics to Drive the New Consumer to your Experience”
Greg Murtha, is the founder and President of XplorIt Virtual Technologies. XplorIt is and Advertising Age award winning virtual technology that develop the most experiential interactive virtual travel experiences available today for destinations, like Los, Angeles, San Francisco, Sacramento, Santa Clara, Lexington KY and over a hundred of the countries top destinations and attractions. His work has been recognized with the top honors in California Tourism with four Visit California Travel and Tourism awards for some of the most innovative travel marketing in the country.
Kevin is Head of Digital at Flagship Consulting, a specialist travel communications agency based in London. Kevin is a search marketing and social media expert who has worked with a variety of travel brands. “Voice Search: The New Destination for Travel Planning.”
Dave Morgan is the CEO and founder of Simulmedia and will be sharing “The Future of Media”. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
“The Tourism Marketing Executive of 2023” Mike handles C-Level searches across all sectors. Prior to SearchWide, he was SVP of Sales and Marketing for the Philadelphia CVB and held various leadership roles with Marriott International.
“How Technology Affects the Travel Destination Landscape” Derek Price, director, North America, Expedia Media Solutions, will explain how destinations can market differently, adapt to the changing landscape and use technology to better understand their audience and competitive landscape.
Rob is CEO of DigitalTown, Inc (OTC: DGTW). The company provides turn-key “Digital Towns”, which improve Quality of Life for residents and visitors through locally owned solutions for economic development, civic engagement, digital inclusion and smart tourism for cities around the world, leveraging the cloud and blockchain. Rob is also CEO of Epik.com, a global top 50 registrar, and is Managing Director of Monster Venture Partners.
Jon Albert, Founder, President at Jack & Jill Late Stage Cancer Foundation, “The Power of WOW!”
Connect with the products, services, people and ideas that you need to thrive in todays rapidly evolving marketplace. Learn how emerging technology is going to impact how you connect with and influence your customers and communities in the future.
The Marketing Leadership Summit will feature Connect’s signature reverse-style trade show featuring prescheduled one on one meetings with marketing decision makers in a more efficient and effective process to expedite the sales process and close business. Take advantage of 20-25 guaranteed appointments with marketing decision makers who have a minimum marketing spend of $1 million.